Course ID: 2643
This course will provide learners with an awareness of the fundamental tools, techniques and structured methodology for Product and Service Management across a broad range of organisational contexts. Learners will leave the course with the capability to participate as a member of a team in the application of the key tools within their organisation.
Who Should Attend?
This course targets learners who will be actively involved as team members in the application of Product and Service Management within their organisation. Learners will gain hands-on experience and awareness of the fundamental tools, techniques and structured methodology for Product and Service Management. Learners will leave the course with the capability to participate as a member of a team in the application of the key tools within their organisation.
As this is a foundation course, there are no formal prerequisites.
FD105: Introduction to Product and Service Management currently does not have any dates scheduled. If you are interested in this course, please click below to get in touch with us so we can organise a date for you.Get in touch
Product and Service Management Training Outcomes
You will have the knowledge to:
- Describe a process-based methodology to manage the product/service lifecycle.
- Discuss the benefits of the product/service business review at the end of each stage of the product/service lifecycle.
- Describe the definition a Critical Success Factor (CSF) and describe how they are developed.
- Discuss the product development stages and describe how each of the stages is used to ensure customer/stakeholder requirements are considered
- Articulate the benefits of stakeholder management.
- Describe the role of product/service manager.
You will learn the skills to:
- List several ways to gather data on competitor activities, including, but not limited to, benchmarking and competitor analysis.
- Determine several ways to gather data on customer and stakeholder requirements including, but not limited, to focus groups, face – to – face interviews, questionnaires, interviews and observation.
- Describe the benefits of using a structured product/service development methodology throughout the supply chain.
- Understand and deploy the typical activities to understand the market, customer and stakeholder requirements at the different stages of the product/service lifecycle. (For example, requirements for spares policies for products or transitioning policies for service customers in the withdrawal phase)
- Use typical market research and intelligence analysis tools.